DLC — Day 14, “Cloud Computing Logo”

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Day 14 of the Daily Logo Challenge. Phew, still have 36 to go (to be fair, that’s not a lot left).

Anyway, this one was pretty interesting. Awhile back, I read an article on MacRumors by Jordon Golson that the iCloud Icon was made using the Golden Ratio and that was why every design thereafter looked similar because there was only so many ways you could design a cloud logo while retaining appealing circular shapes.

So I decided to try to do something similar, incorporating the golden ratios into this design — well, to deliberately include it, since I strongly suspect that anything I do that looks good was probably because it has the golden ratio in it somewhere; we all intuitively try to include it in our art and design, because it’s encoded into nature’s perception of beauty and ideal forms,

I constructed rectangles for a Fibonacci Spiral (I didn’t actually put in the spiral), and derived circles from that. And I used that as building blocks to design something interesting. I learned how to build one thanks to this video by Mohamed Achraf.

But are these circles truly ideal? Because I ended up altering the perfect circles I had derived. The final design dropped 2 of the smallest circles and resized some of the circles. I can use all the rules and guidelines there are, but at the end of the day, I break the rules because I think it makes sense (my college teachers are well aware of this tendency of mine, ignoring instructions that is. But I usually justify it via my rationales, and get good marks for it— something I couldn’t have gotten away with in elementary school for sure).

Logo design process work, the First 11 Days— Daily Logo Challenge 2019

Process work for the first 11 days of my Daily Logo Challenge. For those curious, Harris Robert’s Daily Logo Challenge are email prompts you can subscribe to that is automatically sent to your inbox everyday for 50 days straight. Those prompts inspire you to create logos, push boundaries, and improve yourself— and I have found this practice invaluable. I’ve been out of practice since graduating college, and can already see tremendous improvements in my logo design process.

Here are the process work for the first 11 days, I make it a point to show my work whenever possible so people can learn from it.

I’ll upload the completed logos for those 11 days in another post.

You can follow my progress day by day on My Instagram, @justonky.